StockSync

The Problem

Malaysian e-commerce sellers managing Shopee, Lazada, and TikTok Shop simultaneously face the #1 operational nightmare: inventory sync. When a product sells on Shopee, stock isn't deducted on Lazada → overselling → customer complaints → platform penalties. Sellers manually update spreadsheets across platforms, spending 2-4 hours daily just on stock reconciliation. During campaign periods (11.11, 12.12), the problem explodes. 67% of multi-platform sellers report at least one overselling incident per month. Platform penalties range from listing suspension to permanent banning.

The Solution

StockSync is a lightweight multi-platform inventory sync tool for Malaysian e-commerce sellers. One-click integration with Shopee, Lazada, TikTok Shop, and WooCommerce. Real-time stock deduction across all platforms when any sale occurs. Auto-pause listings when stock hits zero. Low-stock alerts via WhatsApp. Campaign mode: pre-allocate stock pools per platform to prevent overselling during sales events. Free for 1 platform + <100 SKUs. Pro RM49/mo: unlimited platforms + 1,000 SKUs. Enterprise RM149/mo: 10,000+ SKUs + analytics.

Target Market

80K+ Malaysian e-commerce sellers on multi-platform (Shopee + Lazada + TikTok Shop), plus 200K+ single-platform sellers considering expansion

Revenue Model

Freemium: Free (1 platform, 100 SKUs). Pro RM49/mo (unlimited platforms, 1,000 SKUs, campaign mode). Enterprise RM149/mo (10K+ SKUs, analytics, priority support). Annual plan: 2 months free.

4-Week Validation Plan

• Week1: Interview 20 multi-platform Malaysian sellers about their inventory management pain points.
• Week2: Build MVP: Shopee + Lazada API integration. Test real-time stock sync with 5 beta sellers managing 200+ SKUs.
• Week3: Add TikTok Shop integration. Test during a mid-month campaign with 10 sellers.
• Week4: Analyze: <5% sync error rate AND >60% of beta users continue after free trial = commit; >10% error rate = pivot to inventory audit tool.