ShipSmart MY

The Problem

MSMEs (97% of businesses) are being squeezed by rising logistics costs and must choose between absorbing higher delivery fees or passing them on, which hurts sales. E-commerce sellers struggle to compare courier options (JJ, J&T, Ninja Van, Pos Laju, Pgeon, etc.) for WM/EM, outstation, and rural deliveries, leading to overpaying and late parcels, especially to Sabah/Sarawak and kampung areas. Most SMEs still manage shipping via manual spreadsheets/WhatsApp, with no AI route optimisation or predictive delay insights despite clear potential of AI and automation in logistics. SMEs lack time and expertise to evaluate and claim available digitalisation/AI grants.

The Solution

Web dashboard + WhatsApp/WeChat-style chatbot where SMEs upload orders and get instant courier recommendations with estimated cost, delivery time, and reliability score per parcel. AI engine that learns each SME's shipping patterns and auto-suggests the cheapest 'acceptable' courier mix daily, including special rules for East Malaysia and rural postcodes. Smart label generator for multiple couriers with unified tracking view and automated customer notifications. Basic route batching for in-house riders using AI-powered route planning. Simple grant helper to generate quotations matching MSME Digital Grant requirements.

Target Market

Online-first SMEs and social sellers (Shopee/Lazada/TikTok Shop, Instagram/Facebook sellers) in KL/Selangor, Penang, Johor, Sabah/Sarawak shipping 20-500 parcels/month. Small logistics companies and 3PLs wanting AI routing optimization.

Revenue Model

SaaS subscription: tiered monthly plans (RM149, RM299, RM599) based on shipment volume and features. Per-shipment fee for free tier (RM0.20-0.40 per parcel). White-label/enterprise plan for 3PLs (fixed monthly + setup fee).

4-Week Validation Plan

• Week1: Interview 15 e-commerce sellers about shipping pain points and current courier comparison methods.
• Week2: Build CSV upload + courier recommendation MVP with rules-based engine.
• Week3: Test with 10 sellers, measure cost savings and time saved on shipping management.
• Week4: Pilot tracking integration with 3 couriers, track delivery performance improvement.