PemasarAI

The Problem

Many small shops, F&B stalls, and online sellers in Malaysia struggle to create daily social-media content (Facebook, Instagram, TikTok, Shopee/Lazada captions) because owners are time-poor and not fluent in English or formal marketing language. Owners often repeat the same low-effort posts or copy-paste others' content, which hurts credibility and growth in a crowded domestic market. Hiring a full-time marketer or agency is too expensive for micro-SMEs, especially in Tier-2 and rural areas (Sabah, Sarawak, inland Johor, Kedah).

The Solution

A web + mobile-friendly SaaS where a Malaysian SME owner uploads products, menu items, or service details once, then selects a platform (Facebook, Instagram, WhatsApp, Shopee/Lazada) and tone (casual BM, polite English, Hokkien-Mandarin mix). The system uses a fine-tuned LLM to generate 3-5 short posts, captions, and basic CTAs in BM/English/Chinese-style mixed language, tailored for Malaysian audiences. Add a simple calendar view to auto-schedule 1-2 posts per day, plus 'promo-blast' templates for sales, new menu, or stock-arrival. Provide a 'proof-before-post' checklist warning using lightweight image and text analysis.

Target Market

Micro and small SMEs in F&B, retail, beauty, tuition centres, and online sellers on Shopee/Lazada across KL, Selangor, Penang, Johor, Sabah, Sarawak. Small marketing agencies and freelancers managing multiple Malaysian brands.

Revenue Model

Tiered monthly subscription: RM89/month for up to 3 social accounts, RM199/month for 10 accounts + WhatsApp templates. One-time onboarding fee RM199. Optional add-ons: Malaysia promo packs (Ramadhan, Hari Raya, CNY), bulk-post scheduling, analytics dashboard.

4-Week Validation Plan

• Week1: Interview 15 SME owners about social media pain points and current content creation methods.
• Week2: Build web app MVP with product upload and LLM-generated post variants.
• Week3: Test with 10 sellers, measure time saved and content quality perception.
• Week4: Pilot scheduling feature, track engagement metrics and subscription conversion.