MakeupVR.my

The Problem

Malaysian beauty buyers return 23% of makeup purchases due to shade mismatch. Online cosmetics brands lose RM180M/yr to returns.

The Solution

AR makeup try-on tool for Malaysian beauty brands: test lipstick, foundation, and eye makeup shades using phone camera with skin-tone-calibrated accuracy.

Target Market

12M+ Malaysian beauty shoppers

Revenue Model

B2B SaaS: RM500/mo per brand for widget integration, RM1 per influenced purchase

4-Week Validation Plan

• Week1: Interview 20 beauty shoppers and 5 brand managers about return rates and shade matching.
• Week2: Build lipstick AR try-on MVP using WebAR and a curated shade library.
• Week3: Test with 100 users, measure shade-match satisfaction vs buying confidence.
• Week4: Pitch to 3 beauty brands, measure integration interest and pricing feedback.