FarmLink.my

The Problem

Malaysian smallholder farmers sell through middlemen who take 40-60% margins. Farmers earn RM 1-2K/mo while consumers pay premium prices for local produce.

The Solution

Direct farm-to-consumer marketplace: farmers list produce, consumers order weekly baskets, and logistics handle the cold-chain delivery within 24 hours.

Target Market

200K+ smallholder farmers, 5M+ urban consumers

Revenue Model

15% marketplace commission, RM5 delivery fee, RM29.90/mo farm subscription tools

4-Week Validation Plan

• Week1: Visit 10 farms in Cameron Highlands/Johor, understand middleman dependency.
• Week2: Build simple order form MVP with WhatsApp-based ordering for 5 farms.
• Week3: Run 2-week pilot with 30 consumers, test logistics and freshness.
• Week4: Measure farmer income improvement, consumer reorder rate, logistics cost.