CareKu

The Problem

Malaysia's elderly population is growing fast (8.1% aged 65+ and rising) but families can't find reliable caregivers. Nursing homes have 6-month waitlists in Klang Valley. Adult children juggling full-time jobs resort to hiring untrained maids as makeshift caregivers, leading to neglect cases. No platform vets, rates, or matches caregivers to families based on specific needs (dementia care, post-stroke rehab, Bahasa-speaking, halal meal prep).

The Solution

CareKu is a vetted caregiver marketplace for Malaysian families. Every caregiver undergoes background checks, KKM-recognized basic nursing certification verification, and family reviews. Families post care requirements → matched with 3 pre-vetted caregivers → book trial sessions. Monthly subscription for ongoing care coordination with nurse check-ins and medication reminders.

Target Market

1.2M Malaysian families caring for elderly parents in Klang Valley, Penang, and Johor Bahru

Revenue Model

RM29.90/mo family subscription (matching + coordination) + 15% booking fee per caregiver session (avg RM60/session). Caregivers pay RM99/year for verified profile listing.

4-Week Validation Plan

• Week1: Interview 15 Malaysian adults caring for elderly parents about their current caregiving arrangements.
• Week2: Partner with 2 nursing colleges to pre-vet 20 graduate caregivers. Build simple caregiver listing page.
• Week3: Match 10 families with caregivers for trial sessions. Measure satisfaction and repeat booking rate.
• Week4: Analyze: >60% would pay for subscription = commit; <30% retention = pivot to caregiver training marketplace.